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User Experience Design & ME

User Experience Design is an approach to designing that considers all the aspects of a product or service from the perspective of the user. A successful user experience is dependent upon UX research and UX design. This article will explain some key concepts and methods used in my Major Project.

“Gardening for the wellbeing of people in India”

Gardening can improve mental health, focus, and concentration. It can make you feel more peaceful and content. And those who enjoy gardening may also find it beneficial. On my website, I try to emphasize the importance of the connection with nature.

  • Importance of nature
  • How to care for indoor plants
  • How a beginner can start gardening

According to studies, 55% of the world’s population lives in urban areas. And 35% report high levels of anxiety. This state is expected to worsen by 2050. The effects of living in a 24/7 connected society are taking their toll.

UXD

UX stands for user experience and refers to how people feel from beginning to end when interacting with a product. To plan how something looks and works to make the activity of using it easy and enjoyable. The core UX design is all about the user. Products that don’t have good UX design aren’t considering the user’s needs. Taking into account the user’s needs and motivation giving them a great user experience leads to more exciting and valuable products and services. The reason when it gives users a good experience, they are more likely to share and come back.

Methodology

Research Methods

The first step of the research process should not be to neglect existing research that may already exist and has already been learned. There are two types of data we can collect at the beginning of a new research phase: quantitative and qualitative.

  • Quantitative research is basically anything measurable how many users visited my website, what percentage of visitors made a purchase both methods as they are sometimes called in the industry help me to put a number on the usability to my product, they also allow me to compare different designs and determine if one version performs significantly better than the other.
  • Qualitative research on the other hand focuses on the reasons or motivations behind these actions why did the user click why didn’t they purchase my product, can think of quantitative data is fixed while qualitative data is more descriptive and open ended a further distinction to make is between how qualitative and quantitative studies go about collecting data.

Studies that are qualitative in nature are based on direct observation, for example you will get our data about the user’s behaviours or attitude by observing and directing in actions quantitative studies together this data indirectly through an online survey.

  • Attitudinal research gets the user to report certain information about themselves, this helps to understand people stated beliefs expectations and perceptions, for example, I might conduct are an interview with a user to find out their opinions on certain concepts or to discover their motivations for using a certain app. It is especially used for gleaning insights that wouldn’t be apparent when observing the user perhaps the wiser if I simply watch them interacting with a product and its current state.
  • Behavioural research, the holy grail of UX design. It refers to any direct observation method and seeks to understand what people do in a given situation the rest of the evasion is extremely valuable as it gives me an authentic science of how people interact with the product in the red world methods. 

Research Canvas

We have just outlined some methods of research we can use. Let’s now look at the many methods we can use. During our user research methodology, it’s essential that we use a method or, a combination of methods to achieve the desired outcomes. When making decisions based on user research, we can consider the following methods:

  • Usability Testing is a great way to get start getting familiar with knowing how to conduct research as well as getting feel for speaking with users and knowing what to design for. Usability study its help me to watch my users complete some tasks using my site. It help me to understand how users perform on an interface and its my opportunity to understand why something isn’t working. The purpose is to find out how my site work and how the users like it.
  • Concept testing is based on early work by social-psychological, Robert Zajonc(1960) on cognitive structure in human communication. It is widely used in UX research to gather user feedback at the start of the design cycle by asking for their opinions and thoughts about the idea or concept. I have created some concepts for testing and set up a space for the candidates. It helps to understand how the feedback changes over a particular type of audience. Then categorized the feedback which of them would be low, medium or high importance. 
  • Participatory Design refers to an approach in which all parties active in the design process, including employees, customers, end-users, partners, designers, and researchers.  Participatory design can assist in determining which tools and techniques are relevant in specific circumstances. In addition, creative ideas can emerge as a result of this process. By finding gaps, holes, and voids that warrant further inquiry, a framework points in the direction of the future. Participatory design can be better connected to research practices if a framework outlines the tools and techniques to be used. The framework can also facilitate connections between academics and practitioners. A framework can be quite useful as a teaching tool as well as quite practical.
  • Guerrilla testing is an approach to gathering user feedback where you take a design or prototype out into the public domain and ask passers-by for their opinion. Due to its simplicity, new ideas can be tested quickly and at a low cost, making it a valuable UX testing method.

My guerrilla testing allows me to ask anyone what they think about your product or service. Recruiters do not have to wait for people to match their specifications nor do users have to deal with travel costs. Guerrilla testing is also a great way to do ad hoc user research. Practice moderation skills by conducting a competitive analysis for ideas similar to your own. And while they may not be your user, they are a user of something. It’s very likely that they have used some piece of technology.

  • Researchers conduct Rapid Iterative Research (RITE) when they work with users and designers to generate fixed prototypes that can be edited on the fly during experiments. Instead of waiting for the study to end, the prototype is updated once a usability issue is identified with participants. Updates to the prototype can be done before the next test, and the process can be repeated over and over until it is completed. Researchers should use low- and mid-fidelity prototypes at the beginning of RITE to let them change their designs and contents easily in response to feedback.
  • Contextual Research method where the researchers perform semi-structured interviews to obtain information about how customers are using products and services in their environment. This allows the researchers to better understand what the problem is and uncover the why. It has a greater understanding of users since observing them in their natural environment. It can get highly detailed information to supplement the high-level information from another form of research. 

Contextual enquires are time and resource-intensive by visiting a user in their home or place of work. It expected more effort time and money than other types of research. It is also harder to find participants who are willing to let them into their homes or workplace.

Double Diamond

The double Diamond approach is essentially a design thinking concept. It is a good framework that can guide me through the process. It allows me through the process it allows to get from an idea through validation design. It is good at helping to understand when to think divergently or convergently. This is happening twice in this model—once to confirm the problem definition and once to create the solution. The divergent sections concentrate on opening the project up to as many thoughts and opinions as possible; the convergent on making decisions based on those thoughts and opinions.

Crafting of Questions

A great deal depends on the quality of the questions when conducting UX research, as with any other kind of research. Quantitative surveys or qualitative interviews both come with subtle factors that can make the results unintentionally skewed in some way.

Ask The right questions – In this step of research the goal is really to understand people’s kind of current reality, what is their current state, what are the problems they are facing in their everyday life and not hypothetical problems. But we want to hear about real problems that happened last week, last month, earlier today and then we also want to understand the desired future world. So if they could have a world where this problem didn’t exist. In my survey I created to understand this though a key thing is asking the right questions to the right people. And surveys sometimes get a bad response and I think to became people tend to not part the effort and thought to using very articulate questions. Because the quality of the answer that you get back is directly related to the quality of the questions.

Analysis & Synthesis

Quick Analysis

The human-centred design method referred to as Rose, Thorn and Bud is an excellent way for a team to reflect and give feedback on an experienced idea of the site is establishing specific guidelines that offer feedback that is positive, negative as well as to identify where opportunities lie is helpful because it narrows down feedback that is specific and actionable for a team to move forever with. Rose Thorn Bud is a balanced and anonymous way o reflect on an experience idea product or service while this method is more common during a critique feedback session. Rose thorn bud can also function as a personal reflection tool.

Rose represented by pink stickies shows were positive, strength and successes. Thorn represented by blue stickies shows where there are negatives, weaknesses and challenges. And Bud or green stickies shows were opportunities, potentials and areas for growth lie.

Personas

Persona is a profile that represents the primary users according to Nielson Norman group personas are fictional representations of and generalizations of a cluster of the target users who exhibit similar attitude goals and behaviours in relation to the product.

Personas will help me to determine who am I creating products or service for this allows me to be able to navigate design and feature decisions to meet the needs motivations and desires of my core customers also by creating a persona. It will be able to settle disputes amongst the product and design, since I have a better way of understanding my primary customer’s needs and expectations.

User Journey Map

A user journey map is a visual interaction of an individual’s relationship with an organization, service, product or brand. It helps me to explore answers to the ‘‘what if’’ that arise during research and conceptual design. They should include items like personas, time line, the emotions being felt by customers, touchpoints and channels, where the interactions are taking place.

Empathy Map

An empathy map is a tool to understand what the users are thinking feeling, seeing, hearing and saying. It is used to visualize and articulate what is currently known about the users and create a shared understanding of their needs to make sure to make before decisions before creating an empathy map. It is a one-on-one conversation to understand my users taking and motivation to gather the users feeling. The interview requires a lot of open-ended questions, such as how does this make them feel what do they like or dislike about that, throughout the interview. I will ask them to elaborate on their answers in essence this is an unstructured conversation. It is used to establish a common ground between members of the product team and priorities the user’s needs. The nap will guide me on what additional research is needed to create a full persona. It is a quick method to understand my user’s behaviours and attitudes.

Ideation & Sketching

Ideation is the process of producing a large number of ideas in a free-thinking environment. We ideate in the design thinking process once we’ve finished our discovery study and created our problem statement, which is commonly expressed as a how-might-we statement.

Sketching is a wonderful way to get ideas down on paper, whether it’s for describing ideas to co-workers or brainstorming new solutions individually or in groups. From strategy to design to user flows to sketching, you may offer your opinions on everything.

Prototyping

Prototyping is an iterative process in which design teams turn abstract concepts into concrete forms, ranging from paper to digital. To capture design concepts and test them on people, teams create prototypes of varied degrees of detail. You may modify and validate your designs with prototypes so that your company can release the proper products.

Testing

User testing with users can be done with prototypes to validate the design flow and user experience. Testing takes up a significant portion of UX researchers’ daily routine in several e-commerce organisations. It enables them to keep improving the product.

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